The Staggering Amount Of Money That The Masters Makes Off Merchandise

The Masters is an exclusive but extremely desired event to attend and its merchandise shop racks an insane amount of money every year.

This is helped by the fact that the Masters only sells official merchandise at their shop at Augusta National Golf Course.

It is one of the biggest golf shops in the world. Thousands of customers visit the shop during the tournament looking to buy something for themselves, friends or family.

The shop has official Masters and Augusta National branded clothing, cups, towels, bags, and even garden gnomes among many more items.

It is a tournament which makes $0 from broadcasting in the United States and $25m internationally. Also compared to other major sporting events it doesn’t have the same long list of sponsors – typically around four to six – with little sponsorship seen at all around the golf course.

On top of that the price of food and drink is much more respectable than the staggering amounts seen at other major sporting events.

However, the Masters merchandise shop is a huge money maker which makes a staggering amount of money each year.

The new Masters Golf Shop is everything you'd expect from Augusta National: https://t.co/qajLt5OZOF pic.twitter.com/5DdEvTJ3uF

— Golf Digest (@GolfDigest) April 1, 2018

How Much Does The Masters Make Off Merchandise?

The Masters reportedly makes a stunning $70m ( £54.3m)in merchandise sales from its official shop across the duration of the tournament.

This equates to $10m per day, $1m per hour and $16,000 for every minute the shop is open.

Estimates suggest an average purchase value per patron of around $1,000. While other reports suggested that one patron spent up to $30,000 in one single shop.

The Masters merchandise shop was redeveloped in 2018 and stores a huge array of items.

Prices at the shop aren’t crazy either. Bunkered reported in 2024 that a Masters logo sweater cost $70, a bag towel was $19 and a pin flag was worth $30.

There are some clothing items which are said to have been worth around $125 such as a Masters polo top

One of the popular items in recent years that is expected to fly off the shelves is the Masters gnome. The gnome which is kitted out with a sweater and bag of clubs was last year available at $49.95.

How Much Do Players Spend At The Masters Store?

It is not just fans who spend huge amounts of money on merchandise at the Masters shop.

The players also spend big money – either to treat themselves, family or friends.

2015 Masters Champion Jordan Spieth told Golfweek that he spends around $5,000 a visit.

Kevin Na estimated that he spends $8,000-$10,000 per year. Wyndham Clark meanwhile had other people shop for him who spent between $2,000 and $3,000.

Adam Scott, Gary Woodland, Matt Kuchar and Rickie Fowler all added that they or their families have paid more than the $1,000 mark in the store.