What Exactly Is Dwayne ‘The Rock’ Johnson’s Role On The Board of WWE?

Discover what exactly The Rock’s role is in WWE, from his TKO board position to his influence on WrestleMania storylines.

Dwayne “The Rock” Johnson is one of the most recognisable figures in the history of professional wrestling, and in recent years, his role in WWE has expanded beyond the squared circle.

As of 2024, The Rock is not only an on-screen character but also a key figure behind the scenes in WWE’s parent company, TKO Group Holdings, Inc.

But with a dual presence as an executive and a performer, what exactly is his role in the company and how much influence does he have?

What is The Rock’s Role in WWE?

The Business Side: Board Member of TKO

In January 2024, Johnson was appointed to the board of directors of TKO Group Holdings, the company formed by the merger of WWE and UFC under Endeavor.

This gives him significant influence over the business operations of WWE, particularly in areas concerning shareholder interests, executive pay structures, and corporate strategy.

While Triple H (Paul Levesque) remains the head of WWE’s creative direction, The Rock’s position on the board suggests that he has the CEO’s ear and a say in the direction of the company.

One of the biggest perks of Johnson’s appointment was gaining full ownership of the trademarked name “The Rock,” a move that cements his control over his wrestling persona and branding.

TKO announces that it has officially appointed Dwayne “The Rock” Johnson to Board of Directors.

He also gains ownership of "The Rock" trademark. pic.twitter.com/N92IkqA71I

— Wrestle Ops (@WrestleOps) January 23, 2024

Additionally, he signed a services and merchandising agreement with WWE, which allows him to promote, license, and profit from merchandise featuring his likeness.

According to SEC filings, Johnson received over $30 million in TKO stock along with annual royalty payments from WWE amounting to nearly $500,000 in 2023.

The Creative Side: Influence Without Direct Control

While The Rock does not have direct control over WWE’s storylines – Triple H retains authority over all creative matters – his involvement in high-profile storylines suggests that his presence holds considerable sway.

His influence is most evident in major WrestleMania build-ups, where his star power boosts WWE’s mainstream appeal.

In the lead-up to WrestleMania 40 in 2024, The Rock made his in-ring return in a blockbuster tag team match alongside Roman Reigns against Cody Rhodes and Seth Rollins.

The match was a major spectacle and had a direct impact on the following night’s main event between Rhodes and Reigns, with The Rock playing a central role in the event’s buildup.

However, while The Rock initially returned for a match against Reigns, backlash from fans who wanted to see Rhodes in the main event, having won the Royal Rumble, forced plans to change.

Whether he was overruled or if he came up with the idea himself to pivot to the match with Rhodes remains a debate among fans.

As WrestleMania 41 approaches, The Rock has remained involved in the biggest storyline of the year.

This time, he played a part in the shocking heel turn of John Cena, setting up a dramatic clash between Cena and Rhodes in the main event.

John Cena sells his soul to The Rock.

SURREAL. pic.twitter.com/4Rp8Kvtyum

— Pro Wrestling Finesse (@ProWFinesse) March 2, 2025

While The Rock may not be making week-to-week creative decisions, his presence in these key narratives suggests that his input is welcomed used to maximise WWE’s business potential.

How Much Influence Does The Rock Have in WWE?

With his dual role as both a board member and an occasional in-ring performer, The Rock’s presence in WWE is arguably more significant than ever.

His ability to influence major business decisions while simultaneously contributing to high-profile storylines makes him a unique asset to the company.

Whether he eventually steps into a direct creative role remains to be seen, but his impact on WWE is undeniable.

As WWE continue their evolution under TKO, The Rock’s position suggests that he could be a major component of the company’s growth.