Andy Murray Advert Banned From Being Aired By Australian Watchdog

An Australian watchdog have pulled Uber Eats’ Andy Murray advert after leaving viewers uneasy.

Andy Murray Advert Banned in Australia

An advert shown on Australian television has been banned after complaints were made that it depicted violent scenes and kidnapping.

The ment campaign run by food delivery service Uber Eats features the now-retired tennis legend Andy Murray, who is being chased by a pair of delivery drivers attempting to deliver him to a customer.

The advert aired in January throughout the course of the Australian Open, but some viewers were left uneasy by the scenes depicted and complained to the Ad Standards Community .

The three-time Grand Slam champion – who is now part of Novak Djokovic’s coaching team – opens the door of his hotel room, and after saying to the delivery drivers that he didn’t order any food, the pair reply ‘we’re here for you’.

After demanding the five-time Australian Open finalist to ‘get in the bag’, Murray jumps out of his hotel room and slaloms through alleyways before eventually evading the delivery drivers.

Uber Eats were attempting to highlight the fact they can get ‘anything delivered’ in the commercial, but it will now never be allowed to be shown again on television.

Andy Murray starring in this new Uber Eats ad 😂 pic.twitter.com/cmBNvXpPFq

— Bastien Fachan (@BastienFachan) January 12, 2025

Some of the complaints read: “Why is kidnapping being promoted as a normal act. It is against the law. The Uber ads will teach children it is OK to kidnap people.”

Another on X said: “Whoever thought of the Andy Murray Uber Eats advert needs to be fired immediately.”

The watchdog said the scene of tennis’ all-time fourth-highest earner escaping through the window was ‘unlikely to lead to copycat behaviour’, but it upheld the claim that the advert ‘depicted violent and threatening behaviour’.

In a statement, Uber Eats responded by saying: “Uber Eats thanks the Ad Standards Community for its consideration and we acknowledge the valuable role they continue to play to promote responsible advertising.

“We maintain that the scenes broadcast were sufficiently exaggerated for comedic and dramatic effect and that no reasonable viewer would consider them realistic or as an endorsement of unsafe behaviour.

“Even so, we would like to thank the four of the community for sharing their perspectives.”