bet365 Partners With Denver Nuggets, Colorado Avalanche

British global betting brand bet365 is now a proud partner of the Denver Nuggets and Colorado Avalanche, as announced Wednesday by the teams’ ownership, Kroenke Sports & Entertainment (KSE).

Denver Nuggets, Colorado Avalanche agree to partnership with bet365

To kick off the start of their official relationship, bet365 has activated a “New Customer Offer, Bet $5 & Get $200 in Bonus Bets” that also includes two months of Altitude+, courtesy of the sportsbook.

Altitude+ is the new subscription-based direct-to-consumer platform. The streaming service will offer live Altitude Sports coverage of most Nuggets and Avalanche games.

Customers who open a bet365 , make a deposit, and place a bet will receive $200 in Bonus Bets. Fans will also receive two complimentary months of streaming (a $39.90 value) via Altitude+.

“A championship-winning organization, Kroenke Sports & Entertainment undoubtedly embodies the Never Ordinary spirit. … We are enthusiastic about this partnership to elevate the bet365 experience to our fans in the Mile High City,” said a bet365 spokesperson.

“Plus, there’s no better way to celebrate the opening of our new Denver headquarters than giving Nuggets and Avalanche fans a new way to watch their teams with Altitude+.”

KSE, bet365 partnership includes signage inside Ball Arena

The partnership between bet365 and KSE includes signage on the baseline of the Nuggets floor. An in-ice corner logo and penalty box signage will be visible during Avs games as well. Other signage will be added throughout Ball Arena for games of both teams.

In September, bet365 announced that it would establish its U.S. headquarters in downtown Denver. The company said it also plans to hire nearly 1,000 employees.

Positions within the new headquarters will include customer service operations, trading, software development, and technology. Additional openings are expected to become available in marketing, legal, finance, facilities, human resources, and recruitment.

The Colorado Economic Development Commission approved up to $14,055,942 in a performance-based Job Growth Incentive Tax Credit. According to last month’s news release, bet365 will receive this figure stretched out over an eight-year period.

Furthermore, incentives are contingent upon bet365 meeting net new job creation and salary requirements. The company is referred to as Project Forge throughout the OEDIT review process.

Sportsbook has established other partnerships with NBA, NFL, and MLB teams in the U.S.

“We are thrilled to welcome bet365 to Denver at such an exciting moment for the city, especially for its sports fans,” said Michael Ceilley, Sr. Vice President of Partnership Marketing & Media Sales for Kroenke Sports & Entertainment.

“Colorado has wholeheartedly embraced the U.S. sports betting space. Our elite, title-contending teams, and the ionate fan bases of Nuggets Nation and Avs Faithful, are a perfect match for a leading sports betting brand with 100 million worldwide customers.”

As a valued partner of professional sports organizations, bet365 has established other partnerships with NBA, NFL, and MLB teams in the U.S. The platform has also formed deals with NHL teams in Canada.

Moreover, the sports betting leader was recently announced as the first official sports betting partner of the UEFA Champions League.